Chad Price has joined Fort Mill, South Carolina-based Frieling USA as VP sales and marketing, a new position created to accelerate the expansion of the company’s sales and support.
He will be responsible for managing the sales force and increasing sales and distribution of the company’s gourmet kitchenware and tabletop lines. He reports to Monika Schnacke, CEO.
“Chad has the expertise and relationships to help us take our business to the next level, working with our able staff,” said Schnacke.
Price has a diverse background and strong track record in sales, marketing, product development and senior level management in the tableware, housewares and foodservice industries. For the past 9 years he was Vice President of Consumer Products for Schott-Zwiesel and Fortessa. He has also served as Executive Vice President for Bormioli Rocco USA and Vice President of Sales for Arc International.