Greg Wells, former brand marketing manager for Weyerhaeuser's Trus Joist engineered wood products division, has joined Caldwell, Idaho-based Best Bath Systems as director of marketing.
"Greg's breadth of marketing expertise and intimate knowledge of the building products channel will be a huge asset to Best Bath as we continue our upward momentum," said CEO Gary Multanen. "We pride ourselves on product innovation, and his strategic mindset and hands-on experience with a range of traditional and emerging communications tactics not only suit that mission, but will help carry it even farther into the building products arena."
Wells has over 20 years' experience in marketing and sales, with eight of them spent in the building products industry.
During his eight-year tenure at Weyerhaeuser, he was responsible for all brand and product marketing strategies for the Wood Products division, which included creative strategy, public relations and advertising, multimedia campaigns and educational marketing.
Best Bath Systems is a manufacturer of walk-in showers and tubs for residential and commercial use.