New London, N.C.-based Fiberon, maker of wood-alternative decking, railing and fencing products, hired Robert Staudte as its new European market manager. Staudte will oversee marketing and sales for all European countries from his office in Gütersloh, Germany.
Fiberon said that a critical component of Staudte’s role will be to increase Fiberon’s channel presence in the existing markets, as well as expand the company’s footprint into other countries.
His background includes senior management positions in leading European companies. He has managed laminate flooring exports for Kronotex Germany a member of the Swiss Krono Group, a leading manufacturer of wood-based products. He has helped develop the Kronoswiss brand and strengthen the “Made in Switzerland” label for this renowned manufacturer and finisher of wood-based products.
Robert also held senior sales positions for laminate flooring manufacturer Witex Flooring based in Germany.
“Robert is simply a pro’s pro when it comes to international home-building and lumber products,” said Doug Mancosh, president of Fiberon. “He has the experience, the contacts and the drive to help Fiberon achieve its vision of becoming the leader in wood-alternative decking products throughout Europe.”