Favre will stump for new lawn and garden line at Sears

Sears is set to become the exclusive national retailer for Snapper brand lawn and garden products this spring, the two companies said in a combined press release.

Snapper’s spokesman will be NFL star Brett Favre, who will introduce the new products and their availability at Sears in a national advertising campaign set to launch in late February, according to Jeff Rothe, vp and general merchandise manager for Sears. Snapper, a subsidiary of Briggs & Stratton power products group, will also unveil three new self-propelled walk-behind mowers, two new lawn tractors and a new zero-turn riding mower for the Sears stores.

The Snapper brand will add to Sears arsenal of lawn and garden brands, including their own Craftsman line.

“With these two ... brands, plus our existing brands, Sears offers the largest powered lawn and garden assortment to our customers,” said Rothe.


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