LG Studio, the kitchen appliance segment of LG Electronics, has teamed up with decorator and product designer Nate Berkus, who will serve as artistic adviser on the company's premium products.
David VanderWaal, director of home appliance brand marketing, LG Electronics USA, added, "LG welcomes Nate Berkus to the LG Studio family to help advance our premium appliance design innovations," said David VanderWaal, director of home appliance brand marketing, at the 2014 Consumer Electronics Show LG press conference. "We're confident that this venture will help position LG Studio both as a beautiful addition to any premium kitchen and as a 'must-have' for entertaining with style."
Berkus is a decorated interior designer, host of NBC's "American Dream Builders," a New York Times best-sellig author and designer of a national line of home goods. He launched his own design firm at the age of 24 and made his first TV appearance on The Oprah Winfrey Show in 2002.
In this new exclusive alliance, Berkus will provide input on product design, as well as guidance aimed at keeping LG Studio appliances at the cutting edge of kitchen design trends.
"LG came to me because they share my deep commitment to living with what is well thought out and well designed, without sacrificing personality," said Berkus at the conference. "Together we want to introduce products that will anchor the heart of the home, which is always the kitchen, as well as enhance the ease and style of how people live there."