At Eastman, full speed ahead for LBM

Eastman's Finished Elegance trim uses its Cerfis technology.

Las Vegas -- While Eastman discontinued its decking entrant called Perennial Wood, the company says it's in full-steam-ahead mode in the building and construction material industry. 

A visit to the company's booth here at the International Builders' Show in Las Vegas showcased some of the products leading the parade. Eastman brands LLumar window film, Heat Mirror insulating glass, EnerLogic film and Finished Elegance molding and trim were highlighted at the booth. The last product is powered by Eastman Cerfis (pronounced "surface") technology designed to bring durability, precision and quality to coated products. 

According to Tim Dell, VP innovation, marketing and strategic sales, said the company's sales are about 15% of the chemical company's overall sales, or about $1.5 billion of business. 

Energy efficiency is one of the home trends driving innovation at Eastman, which says it is embracing "cleaner, greener and easier-to-use building products." The company promoted the use of its Heat Mirror product as part of the retrofit of the 6,514 windows in the Empire State Building in New York City. 

“We are dedicated to the building and construction industry, especially in the development of innovative material solutions that solve the market's most challenging problems,” said Dell. “Our businesses at the Builders’ Show provide just a snapshot into the exceptional performance, quality and durability for which Eastman products are known.” 

Regarding the discontinuation of Eastman's Perennial Wood, introduced to the building market two years ago here in Las Vegas, Dell described the decision to pull the product as difficult. The company will continue to honor warranties and service existing customers.

"The choice to exit the business was a financial decision," he said, adding that  Eastman appreciated the efforts of distributors Boston Cedar and Snavely Forest Products. However, he added: "The decking category is a very crowded category."

Meanwhile, Snavely Forest Products announced that it will contine to market Perennial Wood as it works with other developers to build on the momentum of acetylated wood, the technical and generic term for Eastman's Perennial Wood product. Acetylated wood gets its name from the process that removes acid during a "modification" process. 

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