Duracell’s PowerForward team hits Puerto Rico

The free-battery relief effort is the biggest since the inception of the program in 2011.

Duracell PowerForward team members load thousands of batteries into their disaster relief vehicles in Portsmouth, N.H.

Duracell PowerForward, a free-battery relief program, is deploying to Puerto Rico to distribute more than $1 million worth of batteries. The Puerto Rico mission marks the program’s largest deployment since the initiative began in 2011. 

Duracell VP of Marketing Ramon Velutini said the company has been deeply moved by the resilience of those in Puerto Rico, still reeling from the damage of Hurricane Maria. “Trusted power is absolutely critical following widespread power outages caused by storms like Hurricane Maria, and we will be offering free Duracell batteries to help residents stay safe and connect with their loved ones by powering mobile devices, radios and flashlights, and providing trusted power for critical medical devices like dialysis machines, hearing aids and ventilators.”

At the latest measure, 89% of the island of Puerto Rico is still without power according to Status.pr. Duracell is working closely with the Red Cross and the office of the First Lady of Puerto Rico to determine the most in-need locations on the island. The Red Cross organization was on the ground to help load over 30 tons, or 60,000 pounds, for the Duracell PowerForward deployment began in San Juan on Oct. 12.

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