Fort Wayne, Ind.-based Do it Best Corp. promoted Christian Parra to International New Business Manager, effective immediately.
In his new role, Parra will lead global new business development at the co-op, working to attract and retain the very best international independent retailers and LBM dealers to Do it Best Corp. Parra and his team will be responsible for all new growth internationally in support of the co-op’s business development strategy.
“Growing our already strong international presence is a key initiative for Do it Best Corp., and we know Christian is well-suited to lead this growth,” said Nick Talarico, VP of sales and business development at Do it Best Corp. “His proven, productive track record in international business development and sales makes him the ideal fit for this important role.”
Parra is an experienced veteran of Do it Best Corp., having most recently served as international sales and business development manager. Previously, he held roles as an International Sales and Business Development Manager for Latin America, Industrial Commercial Conversion Manager and International Project Manager. Overall, he brings more than 15 years of experience in sales and international business development to the role.
“I am incredibly excited for the opportunity to work with this talented team and grow our international presence,” Parra said. “I’ve experienced firsthand how our co-op’s unique combination of proven, flexible programs and outstanding member service and support resonates with international home improvement business owners, and I’m eager to share the Do it Best success story with them as we help them grow.”