Fort Wayne, Ind.-based Do it Best Corp. has named Rich Lynch as its retail marketing director.
Lynch will oversee and guide the co-op’s retail marketing efforts through its 4,000 member-owned stores worldwide. He will also help drive the company’s member education and training programs.
“Rich brings an impressive amount of expertise, energy and experience to Do it Best Corp., and we are very excited to have him as an integral part of our marketing leadership team,” said Tim Miller, VP of marketing for Do it Best Corp. “Rich will play an integral role as we launch a number of important initiatives designed to help our members grow.”
Lynch brings more than 25 years of experience in the retail, home-improvement and co-op industries to Do it Best Corp. Most recently, he served as a senior category manager for Beam Global Spirits and Wine.