Fort Wayne, Ind.-based Do it Best Corp. promoted Rich Lynch to the position of VP marketing.
Lynch will replace Tim Miller, who as previously announced will replace John Snider as VP retail logistics when Snider retires on June 30. Lynch will immediately begin serving the co-op in his new role as VP marketing. In his new position, Lynch will lead a team of executives dedicated to helping co-op member-owners grow their business through effective, flexible and scalable advertising, e-commerce, retail marketing and store design. He'll also oversee the company's media and promotional campaigns.
Lynch has more than 25 years of experience in the retail, home-improvement and co-op industries, and he has held the position of Do it Best retail marketing director since 2011.
"It is an absolute honor to join the outstanding executive leadership team at Do it Best Corp.," Lynch said. "I've enjoyed working closely with Tim over the past three years, adding to my knowledge of this organization and how we can best serve our members, and I look forward to building on the many accomplishments we've realized as a team."
Do it Best CEO Bob Taylor added: "As retail marketing director, Rich has consistently demonstrated a clear creative capability for launching and enhancing programs and services that hel our members grow and make the best even better."