Do it Best Corp. has extended its contract with DemandTec, a provider of software for sales promotions. The Fort Wayne, Ind.-based co-op uses two of DemandTec’s products, DemandTec's Promotion Planning & Management and Promotion Execution.
"With 4,000 member stores to support, it is very important for us to give each location as much autonomy as possible in communicating to their customers," said Tim Miller, VP marketing at Do it Best Corp.
“DemandTec helps us do that by providing the tools to easily execute different versions of the same promotion or circular, so each store can address the specific needs and opportunities of the market they serve.”
Based in San Mateo, Calif., DemandTec connects more than 350 retailers and consumer products companies on core merchandising and marketing activities. Its client list includes Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart and WH Smith.