Fort Wayne, Ind.-based co-op Do it Best Corp. named company veteran Randy Rusk as its new communications director.
In the position, Rusk will help develop and implement the Do it Best Corp. communications strategy and manage all internal and external communications efforts, including video, education and training initiatives, creative development and campaign execution, as well as media and public relations.
“We are very excited to have Randy assume his new role as communications director,” said Tim Miller, VP marketing for Do it Best Corp. “His extensive experience with our company brings with it a valuable knowledge base and a thorough understanding of our mission, goals and philosophy. His diverse background and knowledge of our business and the industry will serve our member-owners and our company very well.”
Rusk is a 17-year veteran of Do it Best Corp., having served in several leadership and marketing roles, most recently as a senior human resources administrator, where he was involved with the co-op’s internal staff communication efforts. Prior to that, he helped lead the Do it Best Corp. video services department where he oversaw the development of promotional and training materials.
Rusk replaces Jeff Benzing, who left the company last month.