Dixon brand makes North American exit

Husqvarna Group division Husqvarna Professional Products has announced its decision to discontinue the Dixon brand name in North America.

That means Dixon's zero-turn mowers, walk-behind mowers and tractors will bow out from the market, though Husqvarna plans to manufacture similar products under alternative brands.

"The decision to phase out the Dixon brand is part of the Husqvarna Group's strategic plan, a strategy that seeks to reduce operational complexity, improve efficiency and give additional focus to the consumer," said Jeff Dewosky, VP dealer sales, Husqvarna.

As of the end of this year, the distribution of products under the Dixon brand name will cease in North America, but will continue internationally for the time being. The company will continue to process Dixon warranty claims and provide service parts for a period of time.

No jobs are expected to be lost in the transition, nor does Husqvarna expect a radical change in its financial standing.

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