Work clothes maker Dickies will expand its occupational wear division’s product offerings, as well as its geographical availability.
Beginning this month, Dickies will have head-to-toe uniform apparel for men, women and juniors in the food service, hospitality and healthcare industries. Dickies' occupational wear division, which provides uniform apparel for customers in the United States, will now provide them for customers across Canada.
"We're pleased with the progress we've made in the last two years to provide our customers with deeper inventories, faster turnaround times and same-day service on Dickies' core industrial product line," said Alex Smith, SVP occupational wear at Dickies. "The Dickies Workwear Delivered service model has been well-received in the marketplace, and our category expansion and entry into Canada is the natural next step. We are excited to offer our North American customers a head-to-toe workwear solution from a brand their customers want to wear."
Dickies is strategically focused on growth across all occupational channels and describes itself as committed to meeting the needs of its multifaceted customer base. Its expansion into food service, hospitality, health care, footwear and juniors is the result of ongoing customer engagement and research, which revealed an opportunity for growth.
"Our retail brand is strong in Canada, and we're excited to bring our occupational workwear product and service model to the Canadian marketplace," said Smith.