Towson, Md.-based DeWalt has signed an agreement with Richard Petty Motorsports to sponsor Marcos Ambrose, driver of the No. 9 Ford Fusion, for the 2011/2012 Nascar season.
The No. 9 car will now brandish the DeWalt logo, which will alternate between the hood and quarter-panel during each race of the 2011/2012 Sprint Cup season.
“We value the opportunity to engage with our end users through this platform, and we feel that Richard Petty, a Nascar Hall of Famer and seven-time Nascar Cup champion, and his race team, will represent our brand well," said Jon Howland, director of brand marketing, DeWalt.
The company’s partnership with Richard Petty Motorsports is one of many sports marketing programs in both collegiate sports and professional sports for DeWalt.