Wallingford, Connecticut-based Danver Stainless Outdoor Kitchens turned to an 18-year veteran of the home products industry to lead its marketing efforts.
The company announced the appointment of Philip D. Zaleon as its new marketing director. In his new role, Zaleon will orchestrate the company's multichannel marketing initiatives.
In addition to industry advocacy, Zaleon has written extensively for a variety of trade publications, providing "insight on industry trends and marketing techniques," the company said.
Prior to joining Danver, Zaleon founded and served as president of Z promotion & design, a Chapel Hill, North Carolina-based integrated marketing, advertising and creative agency catering specifically to the home products industry. He is also an international award-winning designer and producer who spent more than 12 years in the television industry, including stints with CNN, as a graphic designer, a producer, director, animator and marketing director at top 30 television local market affiliates.
“I recruited Phil for the marketing director position because of his vast experience in the home products industry --a critical component we felt was needed in addition to world-class knowledge of modern marketing execution,” said Mitch Slater, president of Danver. “He brings incomparable knowledge and industry insights we can quickly leverage with minimal lag time.”