Customer service strategy: A free car

Valley Forge, Pa.-based CertainTeed Roofing gave away a new car in the name of customer service, and through a promotion called "On the Road Again." 

“The ‘On the Road Again’ promotion is a way for us to show our appreciation to loyal customers like Jack Impriano,” said Jay Butch, director of contractor programs for CertainTeed Roofing.

Impriano Roofing and Siding sold its share of SureStart Plus warranties, which provide homeowners with the extended warranty coverage. As a result, it qualified for the contest that is giving away a new Ford Mustang GT, and nine 2011 Harley Davidson Sportsters. Impriano won the car.

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