CPG International LLC, has rebranded itself as The AZEK Company.
The Skokie, Ill.-based company said the move “reflects its growing share of the expanding residential and commercial building products market.”
The rebranding is part of the organization’s strategy to disrupt the nearly $2 billion wood deck and railing industry by concentrating on its leading, premium offerings and diversifying its portfolio through strategic acquisitions of other offerings in adjacent categories, The AZEK Company said in a press release.
“As The AZEK Company, we are committed to engineering and manufacturing beautiful, high-quality and low-maintenance building products to improve the spaces where our customers live, work and play,” said Jesse Singh, CEO of The AZEK Company.
“We will continue to expand our pipeline this year and grow our market share by engineering more premium building products and acquiring new offerings that envelop the house.”
Regarding the future of the company, AZEK said it is growing across Illinois and within its manufacturing facilities in Scranton, Pa. and Wilmington, Ohio. It is also expanding its footprint with regional sales associates across the United States and Canada.
The building products manufacturer also said strategy for growth is a strong focus on reusing recycled plastics and turning them into superior residential and commercial building products that outlast wood and other raw materials. According to AZEK, the company’s three divisions – AZEK Building Products, Scranton Products and Vycom – all convert recyclables into a diversified suite of products. Over the past five years, AZEK said it has saved more than 900,000 trees.