Consumer perception index improves slightly

Consumer research from Port Washington, N.Y.-based NPD Group shows consumer perception of the economy increased slightly in March, compared with the prior month and the same month last year.

The March figure for the NPD U.S. Economic Perception Indicator measured 40.2, with 0 being “very concerned” and 100 being “very confident.”

The index improved from 39.5 in February. In March 2011, the index measured 39.2.

Households with kids ages 13 to 18, and $25k to $50k income consumers expressed the most positive economic outlooks, according to NPD Group. “Consumer concerns about U.S. job losses continued to fall from February. More consumers believe investing in the stock market is a good idea, and that the fundamentals of the economy are stable.”

The NPD Group's U.S. Economic Perception Indicator measures consumer beliefs about the current and near-term state of the U.S. economy.

Login or Register to post a comment.