At Cobblestone, a focus on the core

Orgill's latest version of a model store embraces impulse items at the front end.

Orgill unveiled its Cobblestone Hardware “concept” store.

Boston -- Orgill merchandisers and store designers unveiled the Cobblestone Hardware concept store, one of the centerpieces of the market floor.

The store revealed a number of tweaks to previous market showpieces. In its 10,000 sq. ft. of selling space, Cobblestone packed in all the usual suspects, plus a healthy dose of Dollar Central program products and "As Seen On TV" merchandise.

The Dollar Central program is designed to boost impulse sales and borrow from the success of big boxes and mass merchants. Memphis, Tenn.-based Orgill partnered with Frontline Products and Awesome Chemicals to launch the Dollar Central program. Brands on display included Disney, Back 2 School, Cook's Kitchen and Elite Auto Care. 

With As Seen on TV merchandise, Orgill promoted As Seen On TV merchandise with the tag: "Get your piece of the $150 billion 'As Seen on TV' industry."

Behind the counter at Cobbleston, Orgill experimented with a series of four-foot sets -- a UPS Drop-Off center, a Key Center and a Bissell carpet-cleaning rental set.

The display store took a week to build and stock and months to plan, according to an Orgill representative.

Other highlights at Cobblestone Hardware include a robust, 4-ft. merchandise set for convenience lumber. Endcaps range from MasterLock padlocks to Krud Kutter cleaning supplies.

Orgill's Boston Market also included a slightly larger model store for Canadian-compliant products, called Windsor Falls Home Center.

Orgill describes the Canadian business as a large and growing segment. The distributor added 5,000 Canadian compliant items to its distribution centers in Brampton, Ontorio and Inwood, W.Va., in 2013. 


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