This week Jamaica, N.Y.-based Hillside True Value Hardware is prepping for the cold with its “Winter Gear-up” sale. The four-page circular features deals on hand warmers, electric heaters, shovels and sleds. The ad also calls attention to the store’s free parking, a unique advantage in the tightly packed Queens neighborhood.
• Grabber Brand hand warmers, $0.49 per packet; • 30-pack of AA Batteries for $5.97; and • Portable 1500-watt adjustable heater for $14.99.
The Skinny: A chilly motif
Throughout the circular, Hillside uses cool blue colors and snowflakes in the backdrop to help its customers feel the impending cold, and hopefully the need for weatherizing and heating products. The circular’s headlines like “Save big on house heating essentials” and “Cold weather values at Hillside now” also point customers to the weather-related deals.