CertainTeed rolls out new siding

The pitch: the look of wide, cedar planks combined with moisture resistance and durability.

Certainteed's ICON siding.

CertainTeed introduced ICON, a new composite siding that the company calls “revolutionary.” Made in the USA, ICON combines the look of wide cedar planks with moisture resistance to withstand harsh conditions.

“Our engineers have created a revolutionary, unique premium cladding that delivers a new level of beauty and performance,” said Kelly Warren, marketing manager for CertainTeed Siding.

A thermoset, polyurethane composite cladding, ICON is engineered to have superior moisture resistance to prevent expansion and contraction. Additionally, ICON is lighter and more flexible than fiber cement or natural wood to offer remarkable speed and ease of installation. In fact, a single installer can cut several planks at once, carry up to five at a time and precisely fasten each plank to a structure in fewer steps — reducing man-hours by a considerable margin.

“Homeowners will love ICON’s rich texture, wide flat face and highly defined shadow lines. Building professionals will appreciate its light weight, easy installation and proprietary features that take the guesswork out of the equation,” Warren said.

ICON’s extended-length, 16-foot panels can be installed without flashing or caulking and butted together tightly, preventing unsightly joints and seams. CertainTeed’s STUDfinder feature identifies wall stud placement for accuracy, and the self-aligning Stack Lock ensures each plank is hung securely for superior wind load performance. In addition, a wide 7-inch reveal and hidden fastener system eliminates visible nail heads for a cleaner, more attractive exterior.


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