Valley Forge, Pa.-based CertainTeed introduced a Brand Your Roof program, allowing contractors and distributors to add their company logo to roofing underlayment.
“The Brand Your Roof program provides contractors a powerful advertising tool with lead generation potential,” said Martha Strick, director of marketing for CertainTeed Roofing. “We are excited to be able to offer this new promotional service to our valued customers and feature our best-in-class underlayment in terms of both weather protection and contractor safety.”
The program makes it easy to order a company logo and contact information imprinted on DiamondDeck synthetic underlayment. According to CertainTeed, the procedure turns a roofing project "into a personalized billboard for motorists driving by."
DiamondDeck is a synthetic, scrim-reinforced, polymer-based roof underlayment that can be used beneath shingle, shake, metal or slate roofing.