CCA Global wraps up summer convention

CCA Global Partners, ranked fourth on the Home Channel News Top 500 Scoreboard, last week concluded the summer convention for two of its biggest divisions, Flooring America/Flooring Canada and Carpet One Floor & Home.

Flooring America and Flooring Canada, which together include around 600 locations in the United States and Canada, announced new educational programs for members, under the header “No Member Left Behind.”

The initiative includes online and webinar training programs and in-store training options in technology, product, sales and management; and public relations. Further “Online University” courses focus on installation skills, OSHA compliance and sales.

Additional 60-minute learning sessions are planned throughout the year on topics including time management, learning about new vinyl flooring products and building customer loyalty, among others.

“With this knowledge, everyone on the team can work together to increase their store’s bottom line,” said Flooring America CEO Vinnie Virga, in a statement.

Carpet One Floor & Home, which counts around 1,000 independently owned locations in the United States, Canada, Australia and New Zealand, unveiled some marketing initiatives at the convention.

As part of a promotional contest, Carpet One named an Australian Shepherd called “Rody” as the company’s “spokes-pet” to promote its Lees carpet brand. Pet owners were asked to submit photos of their pets for consideration for the contest. The winner and runners-up also will be featured on a “Muddiest Buddies” calendar.

In another promotional contest, Carpet One asked store owners to design a new doormat for its “Pink! Welcome Mat line,” sales of which benefit the Breast Cancer Research Foundation in the United States and the Canadian Cancer Society in Canada. The winner, Kathleen Brooker of Rocky Mountain Carpet One Floor & Home in Casper, Wyo., will have her design featured as part of a fall campaign titled “Carpet One Floor & Home Welcomes Your Support.”

Carpet One launched new products, adding a new, softer product called “Soft Style” to its “Resista” line of stain and spill protected carpeting. Also, Carpet One introduced new “Titanium” vinyl flooring to its “Earthscapes” collection, a product that features a thicker glassback vinyl and antimicrobial protection.

In all, CCA Global Partners had approximately $10.05 billion in sales last year, up 4.7 percent from 2006.

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