A cash mob recently filled the aisles of Newtown Hardware House in Newtown, Pa., to help bail out the store, which has been suffering from the weak economy for four years, according to an article on Philly.com.
Owner Dave Callahan has been running the store for 27 years.
Local publicist Andy Smith’s organized the cash mob with a Facebook message that read: “Each ‘mobber’ is encouraged to spend about $20, although you can spend more if you wish. With spring here, there has to be $20 of stuff you need for around the house -- grass seed, a tool, paint, etc.”
Facebook, Twitter and email helped spread the word.