Capital Lumber Company is ratcheting up the scope of its partnership with WOLF Home Products.
The company will now distribute two lines of WOLF deckboards in Oregon, spanning the greater Portland area and central Oregon.
“We are excited about growing our partnership with WOLF as it brings us an opportunity to present the market with a new business model along with a new product line,” said Michael Darby, VP of marketing and business development. “WOLF will help our dealers differentiate themselves and give homeowners a unique choice in decking.”
WOLF, which has over 75 certified contractors in Capital's trading areas, will also provide Capital's dealers with samples, literature and other marketing support.
WOLF and Capital first teamed up last year, when Capital agreed to distribute WOLF PVC Decking and Capped Composite Decking from its Tacoma, Washington location, expanding the reach of those product lines to the West Coast for the first time.
“WOLF focuses on helping independent dealers and their contractors separate themselves from the pack,” said Craig Danielson, CEO of WOLF. “Capital is the ideal partner because they share that focus.”