'Buy Local' campaigns may help small independents

A large number of small retailers in the U.S. believe that there is a “buy local” sentiment afoot in the United States, and it is helping their businesses, according to a survey by American Express

The survey, which polled small retail business owners with storefront locations, found that 55% believe that ‘buy local’ campaigns can help small businesses compete in challenging economic times. Another 57% said they are planning local campaigns in 2011. 

More than one-third (36%) of small retailers surveyed said the biggest incentive for consumers to buy at local, independent businesses is “better customer service.” The second biggest incentive is supporting the community by creating local jobs (16%). 

Approximately half of the respondents (51%) believe there is a growing ‘buy local’ sentiment in the United States.

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