Representing the marketing chops of the home improvement industry, Briggs & Stratton Corporation earned high marks for its Mower Mouth social media contest at this year's Shorty Industry Awards on April 7 in New York City.
The contest earned Briggs & Stratton the spot for Best Facebook Contest, which it shared with ESPN's SportsCenter after beating a third finalist, ABC Family.
The Mower Mouth contest prompted customers to submit videos of themselves making lawn mower sounds. Entries included household pets, props and a parody of the "What Would the Fox Say?" music video. The ultimate aim? Demonstrating that many find their lawn mowers to be too noisy and introducing customers to the new QPT engine, which cuts mower noise by 65%.
"The Mower Mouth contest was a great way for us to engage with consumers in a unique and fun way," said Carissa Gingras, director of marketing for Briggs & Stratton. "We loved showcasing the creativity of the entries while promoting our engines across our social media channels."
The Shorty Industry Awards aim to recognize outstanding social media campaigns, websites, games and applications.