A brave, new World and Main

After some major moves and new talent, the company keeps a focus on product development.

World and Main at the National Hardware Show.

The changes at World and Main LLC have been significant. But the company says it hasn’t changed its focus on bringing products to its customers.

The Cranberry, New Jersey-based home improvement distributor and family of brands named Bryan Yeazel as new CEO in August of last year. In November it sold its Houston-based hardware distribution business formerly known as Handy Hardware. And the company named a trio of c-level executives to its ranks in March.

One of those executives, Brenda Heffelfinger, spoke with HBSDealer during the recent National Hardware Show, where the company showed off the latest from its brands, which include AquaPlumb, Comfort Zone, WordLock, Ultra and more. 

“While there have been many changes, our commitment to the retailer is steadfast and now stronger than ever,” Heffelfinger said, when asked if the changes brought a new emphasis to World and Main. “We continue to research, create and launch dozens of new products that meet consumers’ needs every year.”

At the company’s booth in Las Vegas, the product displays included evaporative coolers, barn door hardware and newly branded paint brushes.

“World and Main is a national distribution company that develops, markets and distributes products to leading retailers, wholesalers, home centers, hardware stores and more,” Heffelfinger said. “Our focus is to support our customers by offering excellent service and by bringing new products to market in our key core product categories.”

Login or Register to post a comment.