BrassCraft redesigns its "Made in USA" logo

The new BrassCraft logo.

Novi, Mich.-based BrassCraft Manufacturing put a new stamp on its made-in-the-USA operations by unveiling a new logo with a patriotic theme.

The new logo has the American flag in the center of the words "designed, machined and assembled in the USA."

The company's water connectors, water stops, gas connectors and appliance connectors are designed in the United States and machined at plants in Lancaster, Texas; Corona, Calif.; and Thomasville, N.C.

"The redesigned logo sets these BrassCraft products apart from our competitors," said Jeff Jollay, VP marketing and product development. "It is a powerful message that resonates very strongly with our customer, the professional plumber."

The company said it is ensuring that the products that carry the new flag logo meet all of the applicable Federal Trade Commission rules that prohibit deceptive advertising. 

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