BrassCraft packages new brand strategy

BassCraft's new packaging

Novi, Mich.-based BrassCraft Manufacturing is launching a new look for its retail line of water and gas plumbing products as it brings all of the line under the BrassCraft label.

Over two years of focused research and customer feedback has been considered in the design of the new packaging which consolidates the company’s line of plumbing supplies under the BrassCraft brand. The new packaging began hitting store shelves in mid-January, with a complete rollout expected by April 2014.

The BrassCraft packaging is designed to be user-friendly and will be a bold and prominent feature in retail settings; the signature bright blue and yellow packaging is eye-catching.  Simplified notes on the front and expanded information on the back label will allow consumers to make an informed buying decision. Each package contains detailed installation instructions to make installing products quick and easy.

"We are fired up about the new custom-printed packaging - it's like being greeted in a whole new way by a familiar friend," said George Werner, VP, retail sales-BrassCraft Manufacturing. "The big news is that we are merging our retail line of plumbing products under the BrassCraft name and that consumers will be confident that they are buying top quality when they see the familiar BrassCraft logo on the new package. The new look and intuitive packaging now makes it not only easier to find products on stores’ shelves, but to match the right product to the job at hand.”

BassCraft says the space-efficient packaging allows retailers to place more product in less space, resulting in more sales and profit dollars per square foot of valuable in-store real estate.

Department headers, aisle dividers, sizing guides, product displays and consumer brochures are designed to make the BrassCraft plumbing area an easy-to-shop, self-sell aisle. A new easy-to-use catalogue helps ensure that finding and ordering the right plumbing products is faster and easier than before and places information right at the customer’s fingertips.



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