BrassCraft Manufacturing is promoting its "better. together." campaign with three new B2B advertisements that highlight the relationship between plumbing professionals and BrassCraft products.
"Getting the job done – and done well – is what the plumber does," said VP marketing & product development Jeffrey Jollay. "Plumbers know quality and rely on BrassCraft Manufacturing for a wide spectrum of products to help make sure that the job is done right every time."
BrassCraft has been pushing the "better. together." message since last spring using banners, counter mats, t-shirts and a visual display header for BrassCraft water connector merchandising racks.
Adding to the overall effort will be new print advertisements in major plumbing industry publications starting this May. The campaign's central focus will be to encourage the use of an entire suite of BrassCraft products over a set mixed with other competing products.