Bosch enters drivers seat with Ram Truck

Robert Bosch Tool Corp. and the Ram Truck brand announced a partnership at the 39th annual World of Concrete trade show, naming Ram the "Official Truck of Bosch Power Tools and Accessories."

Together, the two companies will jointly pursue sales and marketing opportunities in the automotive and tool markets. 

"At Bosch, we're committed to developing power tools and accessories that deliver uncompromising quality and reliability to our customers," said Terry Horan, president and CEO, Robert Bosch Tool Corp., North America. "The Bosch team is truly excited to be working with a partner the caliber of Ram Truck. One thing that we've learned through the planning process is that our companies align well and complement one another." 

The strategic combination of co-branded events and joint advertising will keep the Bosch and Ram brands top of mind with American tradesmen. The partnership also will include cross-promotional sweepstakes and co-branded customer affinity programming at local, regional and national events. In addition, the two companies will investigate joint product development opportunities in the future. 

"Ram trucks offer construction professionals a full line of vehicles that deliver best-in-class fuel economy, capability, cargo capacity and the lowest total cost of ownership," said Fred Diaz, president and CEO, Ram Truck Brand and Chrysler de Mexico, Chrysler Group. "A partnership with Bosch helps us further align with our customers' businesses and livelihoods. This partnership leverages the natural fit between the two brands to help us drive value for the customer."

The companies are already promoting a consumer contest called Bosch Drillndrive Sweepstakes, during which a winner will get a Ram Truck.

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