Roswell, Ga.-based Boral has named Steve Schulz as territory sales manager for the Upper Midwest region of the United States for the Boral TruExterior Trim product line.
Schulz will lead all sales efforts for the innovative, sustainable exterior trim product, with a focus on growing market awareness for its advantages and benefits and enhancing marketshare. Based out of Lake Geneva, Wis., Schulz will assist builders, remodelers and architects in the states of Wisconsin and Minnesota, as well as in portions of Iowa and Illinois with their exterior trim needs.
“As a former builder, Steve Schulz brings a unique perspective to the Boral TruExterior Trim sales team as he understands our customers’ needs and how to help them,” said Tom Zimmerman, director of sales and marketing for Boral TruExterior Trim. “His entrepreneurial spirit and enthusiasm for this industry will benefit Boral immensely.”
Schulz will provide distribution support and sales leadership across the upper Midwest. “Boral TruExterior Trim provides exceptional performance, a high level of workability and long-lasting aesthetics,” said Schulz. “With experience as a builder, I know the product will be well-received with this audience.”