Boise, Idaho-based BMC launched a brand extension called BMC Design, aimed at boosting service for existing customers and appealing to homeowners, designers and architects.
BMC describes the new service as “elevated customer service, additional support and a sophisticated experience that builders can share with their buyers as a valuable project-development tool.”
BMC CEO Peter Alexander said the new brand brings the company’s industry-leading specialists to help inspire and guide product selection, while aslo managing expectations and budgets. “Whether your goal is to deliver on a home buyer’s vision, increase sales or differentiate your company from other builders, BMC can help you achieve that goal,” he said.
Additionally, the company unveiled its first BMC Design Center in Salt Lake City in November. BMC plans to have a BMC Design Center in each of its markets within the next two years.
“BMC Design is all about product selection and customer experience,” Alexander said. “You’ll be working with certified Product Specialists in millwork, windows and cabinetry to select your options. BMC handles everything else, with service you can count on from order to delivery.”
BMC operates in 16 markets in 10 states, eight of which are in the top 25 single-family construction markets, and has nearly 4,000 employees.