Black & Decker re-launches website

Towson, Md.- based Black & Decker announced Monday that it has re-launched its website after an extensive upgrade.

The new site aims to provide an improved resource for its DIY customers, the company said.

The site features new additions, such as an interactive project section where visitors can contribute projects and questions to other DIYers. The new project section also features step-by-step project guides and provides before and after images.

“The redesign of came as a result of our online users’ feedback,” said Terry Rakosky, VP brand marketing for Black & Decker. “When we create products, it’s with the human experience in mind, and the same is true for our online resources.”

The new site also features updated navigation to help users locate and identify products, projects and customer service much easier, the company said.

Visitors can also leave product reviews and recommendations. Black & Decker has also integrated its website with social networking sites, allowing users to link directly to Facebook and Twitter and become fans.

“We believe -- with all of these new resources readily available -- visitors to the new will come back to the site often to research products, get advice and find step-by-step project plans,” Rakosky added.


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