Big changes and cuts announced at ProBuild Holdings

ProBuild Holdings, the nation’s largest pro dealer, has announced a restructuring that will eliminate several high level management positions, lay off a number of people, and institute a hiring freeze at its Denver headquarters. 

In an internal memo obtained by Home Channel News, ProBuild’s CEO Rob Marchbank outlined the new leadership and reporting structure of the Denver-based company. The executive VP operations layer of management will be eliminated, and all senior VPs of operations will report directly to Marchbank.

Frank Garcia is leaving the company. Garcia was president of ProBuild’s South Central region before being named head of the metropolitan group. 

The corporate development function will be eliminated, and as a result, Michael Mahre, senior VP corporate development, is leaving the company. The real estate function will report to Mark Butterman and construction services will report into manufacturing, which is headed by senior VP Lonnie Bernardoni. 

Bryan Reckrodt, a senior VP, is also leaving ProBuild.  

Ed Waite, former president of Spenard Builders Supply and later the company’s Northwest region, is moving back to Alaska to assume the role of senior VP operations there. Waite also served as executive VP local operations.  

All the company’s senior VPs will join the Executive Leadership team, according to the memo, to allow better insight into market issues and closer connection with customers. “Working with the SVPs, we will develop a plan for that organization in the coming weeks,” Marchbank said in his memo.

A spokesperson for ProBuild said the company would have no comment on the memo.

ProBuild also has a number of changes in store for what it calls its “support structure.” This restructuring follows nine months of strategic analysis by Rick Goulding, managing director at Devonshire Investors, who returns to Devonshire’s Boston headquarters in early May. 

Pricing: Now led by David Koth, pricing is getting another overseer -- Don Riley, executive VP of supply chain and development. Koth, who now reports to Riley, will focus on “developing processes and tools to help the locations better manage and analyze their product pricing,” according to the memo.

National accounts and sales force effectiveness: Wendy Minichiello will lead this function and report directly to the CEO’s office. 

Marketing: ProBuild is eliminating the position of VP marketing. Instead, marketing now reports to Paul Dodge, senior VP supply chain. 

Transformation Management Office (TMO): ProBuild wants a more focused and tactical project management team. Mark Garboski, currently VP of TMO, will stay with ProBuild for several weeks to ensure a smooth transition of TMO resources and project accountabilities, and then he will leave the organization. The team will report to Don Riley.

Human resources: Felicity O’Herron, senior VP human resources, is leaving ProBuild for personal reasons. Paul White of Devonshire Investors is serving on an interim basis while the company searches for a replacement. 

ProBuild has found it necessary to prioritize and reduce the number of business initiatives for 2012, according to the memo. 

“I realize there have been a number of changes in leadership and direction over the past 24 months,” wrote Marchbank, who took over as CEO in January 2012. “We need to focus on developing the tools and capabilities that will differentiate our company in the future. I am committed to opening and maintaining a dialogue with you as we move forward, and I encourage you to ask questions and provide your feedback.” 

ProBuild is the nation’s largest network of lumberyards and component plants, ranking No. 1 on the HCN Pro Dealer Scoreboard. It operates more than 430 LBM outlets that serve 45 U.S. states, and is owned by Fidelity Capital, a private equity firm based in Boston. Devonshire Investors is one of Fidelity’s portfolios.

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