The City of Meadows Place, Texas, will receive special paint privileges from Behr Process Corp. through an unusual partnership and promotion.
Under the deal, Behr's products and colors will become the official paint standard for building exteriors in the one-square-mile city.
Through this partnership, Behr will be supporting the city's initiative to use Behr paint throughout its community by supplying exterior paint for 10 residential homes, paint and labor for three of those homes, and expert counsel on local contractors, among other painting resources.
"Behr is proud to partner with City of Meadows Place," said Joe Richardson, senior VP professional products and services for Behr, a division of Masco Corp. "We're honored that an exemplary city such as City of Meadows Place has selected our quality painting products as the official paint standard for its building exteriors. We are happy that we can help the city create and maintain a distinct and exceptional community through building preservation and aesthetic updates."
The mayor of City of Meadows Place, Charles Jessup, made the link between quality paint and property values, and intends to create a "city ordinance specifying the color combinations listed in the Behr Exterior Color Card as the pre-approved standard for all homes within the city."