Bait pellet rodenticide to remain on shelves

d-CON Ready Mixed Baitbits

As an EPA deadline looms, Parsippany, N.J.-based Reckitt Benckiser said its d-CON bait pellet rodenticide products will remain on the shelves.

On Jan. 28, 2011, the U.S. District Court for the District of Columbia mandated EPA to follow due process and hold hearings before making any recommendation that could result in the removal of its d-CON loose baits from the market, the company said. The company says it is hoping to avoid market confusion.

“Based on the new ruling, retailers can continue to sell d-CON loose baits, which are the consumer-preferred and most effective format on the market,” said Raj Jain, brand manager for d-CON at Reckitt Benckiser. “We want our retail partners to know that d-CON will continue to offer efficacious bait solutions for consumers and that the EPA’s June 4, 2011, deadline for removing all products that contain second-generation rodenticides has been extensively delayed.”

The Court agreed that the EPA has no authority under the Federal Insecticide, Fungicide and Rodenticide Act (FIFRA) to misbrand d-CON loose baits until the time that a hearing could take place, the company said. This hearing would provide d-CON with a forum to present its findings regarding benefits of current products in controlling rat and mice population to avoid any public health issues. The company said it does not expect a resolution of this matter for at least 12 months.

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