Armstrong World Industries has embarked on a bit of a brand makeover. Predicated upon the tagline "Inspiring Great Spaces," the new platform highlight's the company's commitment to innovation and creativity.
"Since our inception, the Armstrong name has stood for quality, trust and dependability," said Armstrong CEO Matt Espe. "Through our innovative and sustainable ceiling and flooring solutions, we help our customers expand their design possibilities to create high-functioning, beautiful interiors for homes and commercial buildings around the world. 'Inspiring Great Spaces' is really what Armstrong is all about."
The new tagline is flanked by two new branding colors: Morado, a blue violet the company says stands for "creativity and leadership," and Tungsten, a gray color representing "elegance, balance and power."
Espe added, "Our brand is one of our most powerful assets, second only to our people. This fresh approach illustrates the exciting evolution of our story."