American Standard's design team grows

American Standard's new design team.

American Standard Brands is investing in its design team via three new hires at its Piscataway, New Jersey headquarters, where the design studio is located.

Emilie Williams, Greg Reinecker and Gabriela Ravassa have joined the team, reporting to new VP design Jean-Jacques L’Hénaff.

Williams has been brought on board as associate design director for faucets. Previously, she served as senior designer at Ignite USA, working for the Contigo and AVEX housewares brands. She also had roles at Delta Faucet and Masco Corporation.

Meanwhile, Reinecker will take on the role of lead designer, overseeing industrial design projects in various product categories. His resume includes stints at design consultancies Teams Design and Axis Design.

Finally, Ravassa has been hired as industrial designer, with a current focus on trade faucet lines for American Standard and DXV. She has previously worked with eyewear brand Don Vetro and mobility aid company OMHU.

L'Henaff joined the company last October to bring a more user-centric focus to the company's design operations.

Jean-Jacques is leading us in a forward-thinking direction, creating world-class product design for products that perform fabulously while looking beautiful and meeting the high-style demands of today’s customer,” said American Standard president and CEO Jay Gould.

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