Piscataway, N.J.-based American Standard's 2011 Responsible Bathroom Tour begins rolling this month with stops at more than 100 plumbing wholesale locations.
The star of the show is a walk-through mobile plumbing showroom displaying WaterSense-certified toilets, faucets and shower heads.
Last year, a similar tour generated sales of products that combine to save about 2 billion gallons of water annually. This year’s tour will build upon these savings by convincing attendees to adopt new water-conserving behaviors and replace old leaky fixtures with more efficient products, the company said.
Open to the public, the tour is expected to attract plumbers, specifiers and other construction professionals, along with environmentalists, researchers, housing authorities, utility personnel and consumers. Visitors will learn about water conservation strategies and view product demonstrations.
The tour, which will continue through November, has also partnered with local water municipalities to promote local rebates available for water-efficient faucets, toilets and shower heads.