In an effort to curb disease and improve the standard of living for hundreds of thousands of Bangladeshis, American Standard Brands and WaterAid have forged a partnership aimed at providing sanitary waste solutions to underserved communities.
The initiative will bring innovative sanitary toilet pans to residents and institutions in Bangladesh - one for every Champion toilet sold in North America, according to American Standard CEO Jay Gould. American Standard will be promoting this program via its "Flush For Good" campaign, which educates consumers about the health crisis and encourages sales that will ultimately benefit the communities. In addition to its one-for-one exchange rate, American Standard will also be donating one toilet pan for every 100 likes it receives on its "Flush For Good" Facebook page.
The toilet, nicknamed SaTo, creates an airtight seal for pit latrines using just a small amount of water that's retained after each use. This will help prevent the spread of disease and reduce odors by closing off the latrines from the open air, ultimately reducing the global fatality rate of 2,000 deaths a day that result from unsafe toilet facilities.
"Access to water and toilet facilities is solvable, but we can't do it alone," said WaterAid America CEO David Winder. "That's why WaterAid seeks to accelerate progress through innovative corporate partnerships in the fight against water poverty. Companies are an essential part of the solution, and they are helping us to get better at what we do."
WaterAid has been working to improve health conditions in Bangladesh since 1986 and has helped 7.7 million of its people, according to a statement by American Standard.