As the largest retailer-owned hardware cooperative in the industry, Ace Hardware knows plenty about paint. But it turns out it may also know a thing or two about nail color. In the first-ever collaboration of its kind, Ace Hardware has partnered with nail lacquer brand OPI to create an exclusive color palette by Clark+Kensington, Ace’s premium paint line.
The new color palette will launch this month in more than 3,200 Ace Hardware stores nationwide and offer consumers the opportunity to adopt their favorite nail lacquer colors as part of their home décor.
"We are thrilled to offer women a unique way to extend their personal style into their decorating style through paint color," said Mary Rice, president and GM of Ace Paint. "The OPI Color Palette by Clark+Kensington was curated to encourage consumers to bring fashion-forward colors into their homes through the hues they've grown to love in the nail salon."
The OPI Color Palette by Clark+Kensington will launch with three collections made up of six OPI shades each, for a total of 18 new paint colors. Each of the OPI Color Palette by Clark+Kensington collections will also offer five coordinating Clark+Kensington colors, providing additional inspiration to homeowners.
"It was important for OPI to partner with Ace Hardware, a known industry expert in paint, to bring our iconic colors to life," said Suzi Weiss-Fischmann, OPI co-founder and EVP. "The paint colors in the OPI Color Palette by Clark+Kensington offer a refreshing alternative to the home décor category and we're excited to give our fans the opportunity to experience their favorite OPI colors in a new way. Clark+Kensington is now fashion's favorite paint!"
Clark+Kensington, a premium line of paint+primer in one, is available exclusively at Ace Hardware. Launched in 2011, the paint line was introduced with an original palette of 120 colors. Last month, Ace introduced a new Clark+Kensington color palette featuring designer-selected hues that cover the entire color spectrum, along with tools to help homeowners select colors. The Clark+Kensington paint line and OPI Color Palette will be showcased within the newly designed, boutique style Ace Paint Studio.